Silver Tongue was born from two passions colliding: translation and branding. The former, out of academic education; the latter, out of a passing interest that ended up becoming an obsession. This made us realize that there was an overlooked niche: brand-specific translation; linguistic services that focus on offering a cohesive and authentic brand voice in every market, regardless of the language it is spoken.
Obviously, brands have always resorted to translation services. However, the current practices used in our field (especially in the case of bigger agencies) do not allow for communication to freely flow so that the message that is being translated to several languages is cohesive.
If you want your brand to convey trust, its personality has to be clear and distinctive, and said qualities must be conveyed consistently, regardless of the language. It can be funny, endearing, or serious, but it must embody so in Seville and Timbuktu. And that’s when Silver Tongue comes into scene: we will get in your brand’s shoes, we will get to know its personality, its tone, and its voice closely and we will translate (or draft from start) its message to that its impact is the same for John from Newcastle and Johannes in Leipzig. And we will do so adapting the translating process to that it fits your brand’s needs.
After years of experience in the field, we certainly know that the processes used in translation are often too rigid to serve brand needs well. In Silver Tongue we have modified and adapted them so that they fit the marketing and branding creative process better and any translation is as clear and compelling as the original copy. Before starting the translation process, we get to know the brand personality so that its voice and tone are embodied in every language, as well as paying special attention to specific aspects (CTA, slogans, keywords) that occasionally do not receive the attention they deserve. This results in a cohesive brand voice in every market in which the brand operates.

Rafa Perezagua.
Monroe Pizza
We are delighted with Silver Tongue’s translation services.
Its focus on keeping the brand voice consistent, its fluent communication, and the quality of the translations have exceeded our expectations. They are an exceptional choice for any company that looks for effective, professional translations. We highly recommend their services!

Dany Martín.
Monroe Pizza
We are delighted with Silver Tongue’s translation services.
Its focus on keeping the brand voice consistent, its fluent communication, and the quality of the translations have exceeded our expectations. They are an exceptional choice for any company that looks for effective, professional translations. We highly recommend their services!